Kraken Coffee Co.
Coffee From The Deep
“Release the Kraken!”
What is Kraken Coffee?
This project required the creation of a coffee brewing company. We created three different bags of coffee, each with varying flavor and strength. A “speed problem” was included at the end of this assignment that required me to create a cohesive design for a prepackaged iced coffee can within 24 hours.
Deliverables:
Brand Logo
Three 12oz. Coffee Bags
One Cold Brew Can (24hr. Speed Problem)
Tools:
Adobe Illustrator
Coffee Packaging
Kraken Coffee allowed me to create a fun and visually interesting brand by using color and gradients to differentiate between flavors and strengths. I also used the ocean theme to create custom flavor names, and the depth meter on the back to measure flavor strength.
